Lands土地——渊源
L, Land – The Source
东方热土滋养了五千年的华夏文明、孕育了灿若星河的陶瓷文化。多少年来不倦的劳作和辛勤的汗水，使我们拥有了今天的辉煌。倾听土地的心跳、它孕育着绿色希望、流溢生命芬芳、吟唱未来浩歌。我们踏着万里沃土追逐着一个个梦想。我们勇往直前、我们势如波竹“奉献中包蕴着平凡，平凡中诠释着力量”这就是利家居人的情怀。利家居作为新一代的建陶品牌引领着当代建筑陶瓷设计潮流。“利家居”为懂得生活的你带来更多经典产品，让人们在唯美的居住空间，倍受关爱，聆听自然的呼吸，享受简约的真蒂，体验与全球共享的尊贵生活。
The eastern hot land nourishes the 5000 years of Chinese civilization and bears splendid ceramic culture. Years of untiring effort brings us today’s magnificence. Listening to the heartbeats of the land, it presents us green hope, life fragrance and grand songs for future. Standing firmly on the land, we venture ahead to pursue our dreams, and we Lands members insist on our principle of “contribution is common, and commonness means power”. As the leading brand of the new generation of ceramic products, Lands present users stylish designs and offer quality life followers dozens of classic products, to make people be cared about, listen to the breath of the nature and enjoy the simple but royal life in the esthetical living space.
  
L，Link连接、凝结
L, Link, Concentration
广东省利家居陶瓷有限公司是一家专业生产完全玻化抛光砖和内墙砖系列的大型、知名的现代化陶瓷生产企业。公司位于中国著名的陶瓷之都——广东佛山市南庄镇。年生产抛光砖1200多万平方米，是陶都规模最大的陶瓷生产企业之一。
利家居的产品以中国传统文化内涵为设计意蕴。把新的居室装修风格融会陶瓷设计。自然飘逸的抛光砖，处处标榜着张扬的个性时代！利家居人，走在行业前列从引领行业的发展趋势为公司目标。利家居一向注重产品的科技含量，以提升产品的品质。全套引进先进的意大利陶瓷自动生产线并配备有7200吨压机等目前行业最为先进的生产设备，能满足多样性，多元化的产品创新要求，并配有一流的科研设备，拥有利家居便拥有建陶行业的未来。
Guangdong Lands Ceramics Co., Ltd. is a large-scale renowned and modernized ceramic manufacturer specializing in making vitrified polished tiles and interior wall tiles located in the famous ceramic land -- Nanzhuang Town, Foshan City, Guangdong Province. With annual output of polished tiles more than 12 million square meters, Lands is one of the largest ceramic manufacturers in the land. Lands products are integrated with both traditional Chinese cultural meaning and the latest residence decoration styles. The natural and elegant polished tiles represent the character of the times, and the goal of Lands members is to lead the trend in the trade. Lands always pay attention to enhance product’s technological contents and introduces from Italy automatic ceramic production lines, which are equipped with the latest production equipment including 7200T presses in order to meet user’s diversified requirements. First-class research apparatuses also ensure the yield of high-quality leading products.

A，arts艺术、品味
A, Arts, Taste
利家居不断设计出新颖的产品，以尊贵品位、卓越超群为理念，推出雅典娜系列雍容大器张显贵族气派不同色泽纯色砖搭配铺贴有如一幅简约而前卫的抽象画、银河石系列艺术手法造就陶瓷艺术感观其图案自然色彩绚丽安全环保、金刚石系列金刚硬度钻石风范其晶莹剔透纹理丰富自然坚韧耐磨吸水性极低、翡翠石系列外观美感与内在特性的完美结合其产品提炼岩石纹理效果清晰随意、幻晶玉系列如玉晶透张显纹理动人合成透明晶相高达90%、富士白系列独创合二为一的生产工艺专体纹路流畅构筑艺术空间、熔岩石系列多种原料融为一体极具韵味展现与众不同的风格之美、雪晶石系列全新的陶瓷特色迎合大众品味其产品融洽淡雅融合如写意山水、天河石系列玉脉纵横华贵端庄纹理自由随意似云影飘逸潇洒飘扬美伦美焕、幸运星系列流动细腻晶莹灵动其面层微晶颗粒晶莹圆润变化万千、彩虹石系列形式之美完美体现其纹理细腻色泽柔和采用顶尖工艺坚硬防污、风生水起系列采用多层布料技术纹理生动流畅层次分明，等多系列多款式完全玻化砖。
Lands keep developing stylish vitrified tiles abiding by the concept of nobility and excellence. Athena series boast natural and graceful styles represented by the combination of solid-color tiles of different colors and luster, like a concise and avant-garde abstract painting; Galaxy Stone series are endowed with artistic quality according to their natural patterns and gorgeous colors, and they are also safe and environmental friendly; Diamond series enjoy super hardness and diamond quality, crystal-clear and natural texture, excellent abrasion resistance and extremely low water absorption; Emerald Stone series are the perfect combination of outside beauty and inside merits thanks to their rock-style natural texture; Magic Crystal Jade series are as lucid as jade, show attractive texture and transparent crystal phase as high as 90%; Fuji White series are made with original two-in-one production technology, and enjoy smooth surface texture, for the construction of an artistic space; Lava Stone series comprise multiple raw materials, show special charm and exclusive styles; Snow Crystal Stone series show the newest ceramic styles and cater for the taste of the masses; Sky River Stone series present diversified noble and elegant texture, free flowing as clouds; Lucky Star series enjoys fine and flowing texture and glittering surface due to the scattering of numerous micro-crystals; Rainbow Stone series present us fine texture and soft color and luster, being hard and stain resistant; New Generation series are made with multi-layer material distribution technique, enjoying lively and smooth texture and distinct layers.

N，need需求、市场
N, Need, Market
在建筑陶瓷行业，利家居是市场的主导者，利家居就是中流砥柱。利家居不会人云亦云，因为是利家居在引导潮流。利家居产品有着极强的“时装化”特色，模糊了内墙砖与地砖的概念，多样化产品特性创造了行业性的“产品功能突破”更成为陶瓷行业一大创举。利家居陶瓷于2006年六月中旬引进了最先进的具有重大突破性的砖面处理技术！是利家居的全系列产品均解决了陶瓷防污和光泽度提高这两个业界难题，并于06年6月隆重推出了“超晶亮”产品！“超晶亮”是当今抛光砖领域最流行最具市场潜力的新一代产品其发展前景无比广阔。公司通过了ISO9001：2000国际质量管理体系认证，产品各性能指标符合GB/T4100.1——1999的国家标准，建立了行业内严格的选料和生产工艺标准，所生产的各类产品通过建材放射性检测认证，绿色环保，属A类建材产品。其产销范围不受限制。利家居依靠较强的技术实力、差别化的产品、充满攻击力的服务策略、规模化的经营的运作思路成为整个行业的成功范例。至于新产品开发只是正个策略的第一步结合企业的自身自然进行差异化思考才是创造真正属于自己产品价值的开始这句话在某种意义上已经可以标示利家居企业策略的高度这就是利家居的营业艺术。
In the building ceramic industry, Lands are the market leader and backbone, will not follow other’s trace. Lands products are extremely smart, almost not been divided into interior wall tiles and floor tiles. Multiple product features make them “the breakthrough in functions” and are an origin in the trade. Lands introduced the latest tile surface treatment technique in the middle of June 2006, with which the two industrial difficulties, namely stain prevention and gloss enhancement are solved for all Lands products. In June 2006, it showed to the market Super Crystal Brightness products – the new generation of most popular polished tiles in the field and will find the greatest market prospect. Lands passed ISO9001:2000 quality management system certification, and all product performances are in line with GB/T4100.1-1999 national standard. Lands establish strict raw material standard and production procedure. All its products have passed building material radioactivity testing and are certified as Category A green and environmental friendly products, can be produced and sold without limitation. Lands gradually grow into a successful example in the trade thanks to its powerful technical forces, diversified products, aggressive service strategy and mass production advantages. New product development is the first step of the whole strategy, while differential thinking incorporating enterprise’s actual condition is deemed as the beginning for the creation of product value. Said statement discloses the art of operation of Lands.

D，dream梦想、追求
D, Dream, Pursuance
梦想是强者的翅膀、梦想是勇者的风标。因为有梦想事业才会变得伟大，因为有梦想才会有远方。利家居人之所以勇往直前，是因为利家居人怀有伟大的梦想。“创利家居品牌、铸就陶瓷精品”是利家居的发展目标，“完美您的家室空间、美化你的生活”是利家居人的心愿。利家居产品对广泛应用在五星级酒店、国际会馆、政府机构等高档场所，利家利人将一如既往冲破一个个里程碑向着更加宽广的明天。
Dream is wings of the powers and the weather vane of the brave. It drives people to pursue grand career and fly high. Lands members’ venturing ahead rests with their grand dream namely, their goal of development: “creating Lands brand and producing elite ceramics”. Lands members sincerely wish to “optimize your space and beautify your life”. Lands products find widespread application in high-grade places such as 5-star hotels, international conference halls, governmental institutions. Lands members will make further effort to march to a broader prospect.

S，super领先、超级
S, Super, Leading
“拼搏！我们是梦的团队，我们是浪的搏击者！”利家居的发展永远领先与他人、是因为利家居拥有狼一样的团结、拼搏精神。利家居全体员工按ISO9001：2000国际标准，一丝不苟地实施到生产过程的每一个环节中，使产品质量实实在在地成为决定每一个员工切身利益和前途命运的重要砝码。每一位利家居人都生活在利家居共同的家园当中，我们无比的热爱这个大家庭。每一份送到员工手中的报纸都写满我们团结奋进的印记。凝聚着领导一份份关怀。利家居人本着“以科技创新制胜市场”的企业理念、秉着强大的技术革新优势、加以先进的生产设备和严谨的操作规程，逐步加强与科研院所密切协作，增强灵敏度，广采新信息；选准切入点，采用新工艺；强化支撑点，推广新科技；坚持高起点，开发新项目。使名牌产品建立在科技进步的基础上。于是，我们有了一个响当当目标“科技实力 陶瓷权力”。我们将一如既往的追求完美，做浪的搏击者！因为我们是利家居人！
“Struggling, we are dreaming team and storm conqueror!” Lands always take the lead in the road of development that’s in that Lands members are as united and venturous as wolves. Lands strictly carries out ISO9001:2000 quality management system in each production procedure in order to make product quality the decisive factor for the tangible benefits and future of each member. Each Lands member lives in the great family of Lands and loves it heart and soul; each copy of paper reaching Lands employees records the history of joint effort of total staff members and contains the solicitude of the management level. Abiding by the business concept of “capturing the market via technological innovation”, Lands fully utilizes its advantages in leading technology, advanced equipment and precise operation regulations, and strengthen cooperation with research institutions or academies to collect latest information; it selects the access point, adopts new procedure, reinforce support and utilizes latest technology; it strives to develop new projects at the high starting point to make famous products under the support of improved technology. Lands members will never stop their steps to pursue perfection and face challenge because their name of Lands.


Lands土地
Lands
正是脚下这片土地朴实无华，默默无闻，总是无私地孕育着万物。孕育着利家居、孕育着我们。我们既往直前，向着更高的山峰攀登。
Land on the feet is primitive and undecorated and unnoticeably produces everything on earth including Lands and all its members. All Lands members will march forward to climb higher mountains.