Technology and online travel at World Travel Market in London has a record number of exhibitors this year that reflects the huge recent upsurge in interest in technology in the travel industry.
在伦敦举行的世界旅游博览会(WTM)上，旅游科技和在线旅游的参展商人数达到了历史新高，这反映了旅游业对技术应用的浓厚兴趣已达前所未有的高度。

New innovations such as ‘social media’ are behind an explosion of websites with user-generated content from increasingly empowered online customers. Travel companies have looked to technology to distribute their products using customised and personalised communications that users expect today on any mobile device and in whatever mode they choose.
不断涌现的网站背后，诸如“社交媒体”等创新崭露头角，在线用户拥有更大的权限创造属于自己的内容。旅游公司不断重视利用技术分销他们的产品，他们希望采取更加个性化的方式与客户沟通，而当今的用户希望在任何一种移动装置以及他们所选择的任何一种方式随时获取产品信息。。

With technology the fastest growing sector of the industry, World Travel Market provides a useful showcase of today’s technology advances and the latest tools and trends. The range of stands reflects how technology drives every aspect of the travel industry - from online marketing to ebusiness, foreign currency transactions to fraud prevention, virtual tours to interactive maps, multiplatform technology to ecommerce.
技术成为旅游业增长速度最快的部分，WTM展出了一系列当今技术进步的产品、最新的工具和趋势。参展商铺涵盖面之广，反映了技术正推动着旅游业的每个方面发展——从在线营销到电子商务、从外币交易到欺诈预防，从虚拟旅游到互动式地图，从多平台技术到电子商务不一而足。

Fiona Jeffery, managing director of WTM, said: “World Travel Market is helping the industry to meet the challenges of a consumer-driven digital age. Technology and Online Travel @ WTM provides travel companies with an insight into how to maintain a competitive advantage in this new era.”
WTM执行董事Fiona Jeffery指出：“世界旅游博览会有助于旅游业面对以消费者为先的数字时代的挑战。在WTM上，技术与在线旅游给予了旅游公司真知卓见，了解如何在新时代保持竞争优势。”

2006-11-08 Miracle翻译自Hotelmarketing