Innocent by name



Innocent Drinks, the fruit smoothies company, burst onto the scene four years ago and hasn’t looked back. Sales are booming on the back of enviable brand awareness.

    The birth of Innocent Drinks is on the verge of becoming an SME legend.

    

College friends Adam Balon, Jon Wright and Richard Reed (pictured above) set up the company after they realized, bar the odd home-cooked Sunday lunch, it had been far too long since they had eaten anything remotely health